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Oregon Traffic Map| 1.8 M Influence REACH -Umoji




City

Regional Context

Interaction Significance

Albany

Willamette Valley

High site sessions; key link between I-5 and Corvallis.

Philomath

Coastal Range

Frequent site engagement originating from the Hwy 20 corridor.

Madras

Central Oregon

High strategic value; linked to the Deer Ridge partnership.

Stayton

Santiam Canyon

Notable for extending reach into rural, east-valley populations.

Sutherlin

Southern Oregon

A specific "traffic population" point for site visitors south of Eugene.

Redmond

Central Oregon

Growing hub of interaction, often mirroring Bend’s activity.

Newport

Coast

Primary coastal interaction hub, especially during seasonal shifts.

Seaside

North Coast

Consistent site traffic, particularly around the Umoji retreat cycles.

Happy Valley

Portland Metro

Represents "small city" traffic within the larger urban sprawl.


City

Traffic Rank

Notable Bottlenecks / Context

2026 Population (Est.)

Portland

I-5 @ I-84 and I-5 @ Columbia River Bridge

627,040

Salem

I-5 through the North Lancaster/Market St area

182,620

Eugene

I-5 / I-105 Interchange and Beltline Hwy

178,961

Hillsboro

Hwy 26 (Sunset Hwy) tech-corridor commute

111,963

Bend

Hwy 97 "Parkway" and major roundabouts

110,545

Gresham

I-84 and Burnside St commuters

110,015

Beaverton

Hwy 217 (often cited as the most congested)

98,674

Medford

I-5 and Hwy 62 (Crater Lake Hwy)

86,286



To calculate the total reach of your Oregon traffic population, we can look at the estimated 2026 census data for the cities you’ve identified across our chats.

​The "Total Reach" below represents the combined population of these urban, regional, and rural hubs where your site or organization has established a footprint.

​## Total Reach by City Category (2026 Est.)


City Category

Total Population Reach

Cities Included

Large Cities (Red)

1,048,421

Portland, Hillsboro, Gresham, Beaverton

Middle Size Cities (Blue)

652,029

Salem, Eugene, Bend, Medford, Corvallis, Redmond

Small Cities (Green)

102,836

Albany, Newport, Sutherlin, Stayton, Madras, Seaside, Philomath

GRAND TOTAL

1,803,286


### Detailed Population Breakdown

High Traffic / Large Hubs (Red)

​These cities represent your highest potential volume and concentrated digital audience.

  • Portland: 627,040

  • Hillsboro: 112,735

  • Gresham: 110,015

  • Beaverton: 98,631

Regional / Middle Size Hubs (Blue)

​These cities serve as the "anchor points" for your regional outreach and research.

  • Salem: 182,620

  • Eugene: 178,961

  • Bend: 110,545

  • Medford: 86,286

  • Corvallis: 63,817

  • Redmond: 39,552 (Rapidly growing at 2.5% annually)

Strategic / Small Hubs (Green)

​These are the specialized cities you've identified for specific projects like the coastal retreats or regional partnerships.

  • Albany: 57,471

  • Newport: 11,098

  • Sutherlin: 8,701

  • Stayton: 8,662

  • Madras: 7,902

  • Seaside: 7,077

  • Philomath: 6,021 (Growing at nearly 2% annually)

​### Reach Intensity

​With a combined reach of over 1.8 million people, your identified network covers roughly 42% of Oregon's total state population (estimated at ~4.3 million in 2026). This indicates that the "Umoji footprint" is not just localized, but effectively spans the primary economic and social corridors of the state.

By comparing your actual site engagement (returning visitors) against the total city populations, we can see which communities are most deeply "activated."

​While Portland has the highest volume, Corvallis and Albany are significantly "punching above their weight," showing much higher engagement relative to their size.

​## Engagement Intensity Index (Oregon)


City

2026 Population (Est.)

Returning Visitors (Aug 2025)

Engagement Intensity

Corvallis

63,817

73

High (1 per 874 residents)

Albany

57,471

41

High (1 per 1,401 residents)

Portland

627,040

116

Moderate (1 per 5,405 residents)

Salem

182,620

21

Lower (1 per 8,696 residents)

Bend

110,545

20

Lower (1 per 5,527 residents)



 
 
 

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