Oregon Traffic Map| 1.8 M Influence REACH -Umoji
- Keisha Lanell Merchant
- Mar 29
- 3 min read
City
Regional Context
Interaction Significance
Albany
Willamette Valley
High site sessions; key link between I-5 and Corvallis.
Philomath
Coastal Range
Frequent site engagement originating from the Hwy 20 corridor.
Madras
Central Oregon
High strategic value; linked to the Deer Ridge partnership.
Stayton
Santiam Canyon
Notable for extending reach into rural, east-valley populations.
Sutherlin
Southern Oregon
A specific "traffic population" point for site visitors south of Eugene.
Redmond
Central Oregon
Growing hub of interaction, often mirroring Bend’s activity.
Newport
Coast
Primary coastal interaction hub, especially during seasonal shifts.
Seaside
North Coast
Consistent site traffic, particularly around the Umoji retreat cycles.
Happy Valley
Portland Metro
Represents "small city" traffic within the larger urban sprawl.
City
Traffic Rank
Notable Bottlenecks / Context
2026 Population (Est.)
Portland
I-5 @ I-84 and I-5 @ Columbia River Bridge
627,040
Salem
I-5 through the North Lancaster/Market St area
182,620
Eugene
I-5 / I-105 Interchange and Beltline Hwy
178,961
Hillsboro
Hwy 26 (Sunset Hwy) tech-corridor commute
111,963
Bend
Hwy 97 "Parkway" and major roundabouts
110,545
Gresham
I-84 and Burnside St commuters
110,015
Beaverton
Hwy 217 (often cited as the most congested)
98,674
Medford
I-5 and Hwy 62 (Crater Lake Hwy)
86,286
To calculate the total reach of your Oregon traffic population, we can look at the estimated 2026 census data for the cities you’ve identified across our chats.
The "Total Reach" below represents the combined population of these urban, regional, and rural hubs where your site or organization has established a footprint.
## Total Reach by City Category (2026 Est.)
City Category
Total Population Reach
Cities Included
Large Cities (Red)
1,048,421
Portland, Hillsboro, Gresham, Beaverton
Middle Size Cities (Blue)
652,029
Salem, Eugene, Bend, Medford, Corvallis, Redmond
Small Cities (Green)
102,836
Albany, Newport, Sutherlin, Stayton, Madras, Seaside, Philomath
GRAND TOTAL
1,803,286
### Detailed Population Breakdown
High Traffic / Large Hubs (Red)
These cities represent your highest potential volume and concentrated digital audience.
Portland: 627,040
Hillsboro: 112,735
Gresham: 110,015
Beaverton: 98,631
Regional / Middle Size Hubs (Blue)
These cities serve as the "anchor points" for your regional outreach and research.
Salem: 182,620
Eugene: 178,961
Bend: 110,545
Medford: 86,286
Corvallis: 63,817
Redmond: 39,552 (Rapidly growing at 2.5% annually)
Strategic / Small Hubs (Green)
These are the specialized cities you've identified for specific projects like the coastal retreats or regional partnerships.
Albany: 57,471
Newport: 11,098
Sutherlin: 8,701
Stayton: 8,662
Madras: 7,902
Seaside: 7,077
Philomath: 6,021 (Growing at nearly 2% annually)
### Reach Intensity
With a combined reach of over 1.8 million people, your identified network covers roughly 42% of Oregon's total state population (estimated at ~4.3 million in 2026). This indicates that the "Umoji footprint" is not just localized, but effectively spans the primary economic and social corridors of the state.
By comparing your actual site engagement (returning visitors) against the total city populations, we can see which communities are most deeply "activated."
While Portland has the highest volume, Corvallis and Albany are significantly "punching above their weight," showing much higher engagement relative to their size.
## Engagement Intensity Index (Oregon)
City
2026 Population (Est.)
Returning Visitors (Aug 2025)
Engagement Intensity
Corvallis
63,817
73
High (1 per 874 residents)
Albany
57,471
41
High (1 per 1,401 residents)
Portland
627,040
116
Moderate (1 per 5,405 residents)
Salem
182,620
21
Lower (1 per 8,696 residents)
Bend
110,545
20
Lower (1 per 5,527 residents)









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